#RIGHTGLASSMATTERS
Campaign Overview: The Right Glass Matters
In today’s world, many people are making the conscious decision to choose soft drinks or non-alcoholic beverages for various personal reasons. Whether for health, wellness, sobriety or simply a preference, these drink choices deserve to be celebrated with the same respect and enjoyment as any alcoholic beverage. That’s where the “Right Glass Matters” campaign comes in—an exciting new social media initiative designed to encourage and celebrate the idea that soft drinks and non-alcoholic beverages should always be served in a glass of beauty and style.
Why This Campaign is Important:
In recent years, more and more people are choosing to lead healthier lifestyles, whether by reducing alcohol intake, focusing on their well-being, or embracing sobriety for personal, medical, or recovery reasons. The key message of this campaign is simple: regardless of why someone chooses a soft or non-alcoholic drink, they have the right to enjoy it in a beautiful glass.
Here’s why this matters:
- Health & Wellbeing: Many people are embracing healthier lifestyles, including reducing alcohol intake for their health.
- Sober Choices: Whether due to personal preference, addiction recovery, or simply reducing consumption, there is no reason why non-alcoholic drinks should be any less worthy of a beautiful presentation.
- Support for Recovery: Those who are in recovery from addiction deserve a thoughtful, judgment-free environment where they can feel special and respected, and a beautiful glass can be a simple but meaningful gesture.
The campaign advocates for the simple idea that everyone deserves to enjoy their drink in a nice glass, whether soft or non-alcoholic beverages. No judgment, no labels—just recognising the importance of making people feel good about their choices.
What’s This Campaign About?
- The Power of a Glass: The shape, style, and presentation of a glass can impact how we feel about the experience of drinking, no matter the beverage. A beautiful glass can make even the simplest of drinks feel like a luxury.
- Celebrating Choices: This campaign is about embracing those who choose non-alcoholic drinks, whether for health, recovery, or lifestyle. It’s about promoting the idea that these individuals should not have to explain their drink choices, but instead, should be met with respect and support, starting with how their drink is served.
- Post with #RightGlassMatters: Share your favourite moments where you’ve been served a beautiful non-alcoholic drink in a stunning glass. Use the hashtag #RightGlassMatters on Instagram and tag @artforwellnesscic to spread the message.
- Celebrate the Good Glass: This is not just about complaining—it’s about celebrating the places that get it right. Whether you’re at a café, bar, or restaurant, if you’ve had an amazing experience with a beautifully presented non-alcoholic drink, we want to hear about it! Share it with the world and recognize those places doing it right.
- Name and Shame the Bad Glass: Not all establishments get it right. Let us know if you’ve experienced the opposite—where your soft drink or non-alcoholic beverage was served in an ordinary or unattractive glass. This campaign isn’t about pointing fingers but about making a positive change so that all customers, regardless of their drink choices, are treated with the same respect and dignity.
Why Soft Drinks & Non-Alcoholic Beverages?
There is an increasing trend toward choosing non-alcoholic options for various reasons:
- Healthier Lifestyles: Many are reducing alcohol intake for better overall health.
- Sobriety & Recovery: People in recovery from addiction deserve to enjoy a beautiful drink experience, free from judgment.
- Personal Choice: Whether it’s about being a teetotaler, avoiding alcohol for medical reasons, or just because it feels better, everyone should be able to enjoy their drink of choice in style.
This campaign is about encouraging a cultural shift where no one feels out of place for choosing a non-alcoholic option. It’s about inclusivity and making all drinkers feel special and supported.
How Can You Get Involved?
- Share Your Drink Experiences: Post a photo or video of your favourite soft or non-alcoholic drink served in a stylish glass on Instagram. Use the hashtag #RightGlassMatters and tag @artforwellnesscic to be part of the movement.
- Support Businesses that Get it Right: Recognise and celebrate pubs, cafes, and restaurants that offer beautiful glasses for soft drinks and non-alcoholic beverages.
- Raise Awareness: If you notice places that don’t treat non-alcoholic drinkers with the same respect (for instance, by offering plain or unattractive glasses), bring attention to the issue constructively to help encourage change.
- Support the Campaign’s Message: Feel free to use hashtags like #StopInOctober, #Sobriety, and #RecoveryMatters. Or add your own to personalise your post and reach a wider audience.
- Stay Anonymous if You Want: If you would like to participate but prefer not to post publicly, you can email your pictures to artforwellnesscic@gmail.com, which will be shared in the campaign.
The Power of Small Gestures
While this campaign might seem simple, it carries a deeper message. A nice glass can have a big impact. It shows that we value people’s choices, support their health and well-being, and respect their journey—whether it’s about living sober, recovering from addiction, or simply living a healthier life.
Let’s make a change. Let’s ensure everyone is celebrated with kindness and respect, no matter what they drink.
So, join us and share your moments of joy with #RightGlassMatters. You have a right to be served in a beautiful glass!
While this campaign might seem simple, it carries a deeper message. A nice glass can have a big impact. It shows that we value people’s choices, support their health and well-being, and respect their journey—whether it’s about living sober, recovering from addiction, or simply living a healthier life.
Let’s make a change. Let’s ensure everyone is celebrated with kindness and respect, no matter what they drink.
So, join us and share your moments of joy with #RightGlassMatters. You have a right to be served in a beautiful glass!
Art for Wellness inspires individuals of all ages and abilities to embrace creativity, wellness, and the joy of living a balanced life.
Follow along with us as we celebrate creativity in all its forms, and always remember:
You deserve the right glass.
Copyright © 2025, Art for Wellness
Debbie Crouch & Heather Roundell – originally published 2021
Creative art for all ages and abilities. – Let’s share the beauty of creativity
#therightglassmatters